Growth without churn
A growth curve without churn looks great and never happens.
Financial model template
SaaS financial model template
Investors ask three things: how MRR grows, how long the money lasts and when you break even. The template builds MRR from new subscribers and churn, pays the team and servers, spends on acquisition and shows runway after the round.
The model answers
- How many months of runway the round gives
- What churn and growth you need to break even
- How much a customer costs and how much they bring
What is inside the template
Each line is a block with plain fields. Change the numbers, delete blocks or add new ones.
- Subscriptions with new customers, growth and monthly churn
- Developers, marketing and support with start months
- Servers and services growing with the base
- Acquisition spend as a share of revenue
- An investment round
- Taxes
Numbers to watch
- MRR and its growth
- Monthly recurring revenue is the number investors look at first.
- Churn
- At 5% monthly churn you lose almost half of the base in a year.
- CAC and LTV
- The cost of acquiring a customer should be several times lower than what they bring over their lifetime.
- Runway
- Months until cash runs out at the current burn.
Common mistakes in this kind of model
Hiring the whole team in month one
Stagger hires and watch runway lengthen.
Forgetting payroll costs
Taxes and benefits on top of salaries add a noticeable share of the burn.
AI assistant
Check the template against your market
Tell the assistant your city and format. It looks up prices, rent and salaries online, compares them with the template and proposes changes as cards with the effect on profit and cash. You decide what to apply.
Questions
How do I calculate runway?
FinModel shows the month when cash runs out. Runway is the number of months from today to that point.
Can I show the model to investors?
Yes. The investor report is a PDF with conclusions in words, charts and yearly totals. Excel export is available too.
Related reading
Unit economics in plain words
Unit economics explained with examples: contribution margin per order, customer acquisition cost (CAC), lifetime value (LTV), LTV/CAC and CAC payback for e-commerce and SaaS.
A financial model for investors: what they look for
What investors look for in a startup or small business financial model: assumptions, unit economics, runway, use of funds, scenarios and a clear summary. A checklist before the meeting.
Similar templates
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