Guides
Business finance, explained without jargon
Short guides to the numbers that decide whether a business survives: break-even, cash flow, unit economics and how to build a model step by step.
How to build a financial model for a small business
A step-by-step guide to building a business financial model: revenue drivers, costs, staff, investments, taxes, cash flow and scenarios. With an example and a checklist.
Break-even point: how to calculate it and use it
What the break-even point is, the formula in units and in money, a worked example, and why monthly break-even differs from payback. Plus how to lower it.
Cash flow gap: how to spot it before it happens
What a cash flow gap is, the typical causes (stock, payment terms, seasonality, loans), how to find it in a monthly forecast and six ways to close it.
Unit economics in plain words
Unit economics explained with examples: contribution margin per order, customer acquisition cost (CAC), lifetime value (LTV), LTV/CAC and CAC payback for e-commerce and SaaS.
Profit vs cash flow: what is the difference
Why profit and cash flow differ: depreciation, loans, inventory, payment terms, taxes and owner payouts. With examples and how to read both reports together.
A financial model for investors: what they look for
What investors look for in a startup or small business financial model: assumptions, unit economics, runway, use of funds, scenarios and a clear summary. A checklist before the meeting.
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